About WhiteCoat Designs
While WhiteCoat Designs is a full service medical marketing agency, Amanda and her team predominantly focus on two main marketing strategies that result in the best ROI for clients: online marketing and referring physician outreach.
With patients empowered now more than ever to research their health care providers online, it's essential that doctors rely on professional medical website design to attract "e-patients", engage them with meaningful content, and be easily found in the search engines.
For specialists, referring physician outreach is essential for building relationships with referring offices and thus increasing new patients. When it comes to referrals, "out of sight, out of mind" is the perfect adage to convey the importance of an effective referring outreach strategy.
WhiteCoat Designs provides a comprehensive team of designers, writers, web experts and medical marketing specialists to offer physicians cost-effective marketing strategies that grow practices.
WhiteCoat Designs Management Team
Amanda Kanaan - President/Medical Marketing Specialist
After obtaining a degree in journalism, Amanda first began her career as the healthcare editor at a monthly magazine authoring her own healthcare column. She then gained experience at a marketing/p.r. agency where she managed a large number of medical-related accounts. Next she branched out as medical marketing consultant providing private medical practices with services such as creating and implementing marketing strategy, building referrals as a physician liaison, writing and producing print collaterals, and building effective websites for doctors. Amanda has published over a hundred medical related articles and is a national speaker on the topic of medical marketing. With a genuine passion for helping doctors grow their practices, Amanda has cummulatively increased practice revenues by millions of dollars.
Matt Everley - Creative Director
Matt has over 13 years of experience in graphic communication, web design and brand development. He has been employed for one of the largest advertising agencies in the world—Ogilvy & Mather, and the smallest—himself. He's worked on national and international accounts for the likes of Allscripts, Tyco, IBM, and Divi Resorts, as well as many EHR/HIT and medical related clients. He holds a BA in Graphic Communications and a Minor in Design from NC State University, graduating Cum Laude. His knowledge of the internet, dynamic content, graphic design and printing processes gives him an overall roundness which provides a unique fit with WhiteCoat Designs. Matt has obtained multiple awards for design, direct mail and corporate identity systems, including 18 GDUSA American Graphic Design Awards and 4 Golden Web Awards from IAWMD.
Amanda Chay - Practice Development Director
Amanda Chay began her career in the medical field after graduating with a Bachelors in Psychology and a Masters in Counseling. As a coordinator for a medical company, she worked directly with physicians and medical professionals on grand round programs. Her next career endeavor was as a pharmaceutical sales representative with an American company. Combining her experience in marketing and sales, Amanda established her own business to assist medical device companies and pharmaceutical companies on building physician relationships and patient outreach. Now at WhiteCoat Designs, Amanda helps doctors build referring relationships in the local medical community and ultimately increase their patient populations.
Cary Saineghi - Project Manager
Cary began her career working for an advertising and public relations agency after graduating Cum Laude from Lynn University with a BA in Journalism and Mass Communications. Cary has successfully helped companies create and implement marketing and social media strategies, and developed anything from brochures to websites. At Whitecoat Designs Cary manages all active creative projects and helps doctors'/clients' visions come to life. When Cary is not working, she enjoys spending time outdoors with her two beautiful children and husband.
Contact Us today for a FREE WEBSITE EVALUATION or initial consult to discover how WhiteCoat Designs can provide cost-effective, results-driven medical website design and medical marketing services to grow your practice. WhiteCoat Designs is based in Raleigh, Durham, Chapel Hill, North Carolina but provides websites for doctors and medical practices nationwide.