Nearly 80% of internet users search online for health information - 44% of which are looking for a provider.
How many found you?
Medical Marketing Solutions
- Referring Physician Outreach
Strong referring relationships are a powerful source of consistent patient referrals. WhiteCoat Designs can help you build and maintain relationships with referring physicians through unique tactics that add value to your partnerships. Our exclusive and proven program is not only less expensive than hiring a full time employee, but it's also unlike any other liaison program you've experienced.
- Search Engine Optimization (SEO)
Having a website and not investing in Search Engine Optimization is like printing business cards and never giving one away. By optimizing your site with specific keywords and other online marketing techniques, we can help boost your site's ranking in the search engines. If you're not in the top 3 of search engine results, consider yourself invisible.
- Patient E-Newsletters
Patient e-newsletters are a cost-effective way to maintain communications with your patients and stay top of mind in order to increase both patient satisfaction and patient referrals. WhiteCoat Designs provides various options to build a patient email list and send custom e-newsletters with updates from your practice. We even provide patient education articles related to your specialty to help patients maintain a healthy lifestyle.
- Medical Marketing Consulting
One of the biggest benefits of working with WhiteCoat Designs is that our web and print designs are backed by medical marketing specialists who understand the health care industry. If your practice doesn't have a marketing director on staff, consider hiring WhiteCoat Designs to consult on marketing strategy. It's much more cost effective than hiring a full-time employee, and you'll received valuable insight from experienced professionals.
- Online Reputation Management
In this new age of the "e-patient", patients are engaging in their health care online now more than ever. Popularity of review sites such as Healthgrades, RateMDs, and Vitals has grown exponentially over the past year. Even once retail-driven review sites like Angie's List, Insiderpages, Superpages, and even Yelp now contain doctor reviews. It's important to monitor these reviews and manage both good and bad reviews to maintain a desired reputation online. WhiteCoat Designs offers a monthly service to monitor and manage your online reputation.
- Social Media Management
Social media is a free platform that allows you to connect with current patients, attract new patients and network with referring physicians. We provide an affordable monthly service to manage your social media accounts, such as Facebook, Twitter and Blogs, for you. The numbers don't lie: 44% of patients look for medical content from social media sites, and 65% of patients have noted that they are willing to switch to a physician utilizing digital communications.
Still not convinced?
Watch this video to better understand the power of social media...
Contact Us today for a FREE WEBSITE EVALUATION or initial consult to discover how WhiteCoat Designs can provide cost-effective, results-driven medical website design and medical marketing services to grow your practice. WhiteCoat Designs is based in Raleigh, Durham, Chapel Hill, North Carolina but provides websites for doctors and medical practices nationwide.